Journal

The evolution of election campaigning: Insights from Parliamentary Affairs

14 Jun 2024
Polling clerk outside a polling station in Martinhoe, Lynton, Devon. ©Alamy / Guy Harrop
Polling clerk outside a polling station in Martinhoe, Lynton, Devon. ©Alamy / Guy Harrop

How have election campaign strategies evolved over the past 15 years to shape today's political landscape? This special collection of articles from our journal, Parliamentary Affairs, highlights the increasing sophistication and personalisation of national and constituency-level campaigns. It explores how political parties target key voter groups, leverage constituency visits from party leaders for electoral gains, and increasingly rely on digital campaigning.

Leaflets from candidates of different parties competing in the 2015 General Election. ©Alamy / BasPhoto

Conceived in Harlesden: Candidate-centred campaigning in British general elections

Caitlin Milazzo & Joshua Townsley (2018)

The personal attributes of prospective parliamentary candidates (PPCs) feature prominently in general election campaign materials. Using a dataset of 3,700+ leaflets this article explores the conditions under which messages emphasising the personal characteristics of candidates appear in election campaign materials.

Labour leader Jeremy Corbyn addresses supporters and the media at a rally in Manchester to launch their 2017 General Election campaign. ©Alamy / Ian Hinchcliffe

‘For the many, not the few’: Strategising the campaign trail at the 2017 UK general election

Alia Middleton (2018)

What strategic choices shape campaign visits by party leaders? Drawing on interviews with local party campaigners during the 2017 general election, this article sheds light on the organisation of these visits and their impact on local campaigns.

Muslim voters arriving at a polling station in Small Heath, Birmingham. ©Alamy / Andrew Fox

Taking minorities for granted? Ethnic density, party campaigning and targeting minority voters in 2010 British general elections

Maria Sobolewska, Edward Fieldhouse & David Cutts (2012)

Do parties campaign more intensively in high ethnic density areas and do minorities outside these areas receive less attention from party campaigns? Political parties are sometimes accused of taking racial and ethnic minority voters for granted in Britain. This article explores the relationship between party campaigning, individual mobilisation, and ethnic population density.

Members of the Labour Party in Basildon Town Centre canvassing for support in the 2015 general election. ©Alamy / Gordon Scammell

You get what you (don't) pay for: The impact of volunteer labour and candidate spending at the 2010 British general election

Justin Fisher, Ron Johnston, David Cutts, Charles Pattie & Edward Fieldhouse (2013)

Do local party volunteers make a difference in elections? Using candidate spending data and extensive survey responses from election agents in the 2010 British general election this research evaluates the impact of campaign expenditure and voluntary labour. The findings suggest that while campaign spending influences electoral results, voluntary efforts can offset some of these effects.

Social media apps, including Facebook, Instagram, YouTube and WhatsApp, displayed on a mobile phone scree. ©Alamy / PA images

Mobilising or chasing voters on Facebook? Analysing echo-chamber effects at the UK parliamentary general election 2019

Sam Power and Ben Mason (2021)

Does online campaigning lead to echo chambers, tuning out dissenting voices? Are political parties focusing their online campaigns on easily persuadable electorates - chasing votes as much as mobilising supporters? This research draws on Facebook's Ad Archive to analyse the main parties' online campaign activity in the 2019 general election.

Theresa May's Facebook page 2017. © Alamy / Casimiro

Digital campaigning: The rise of Facebook and satellite campaigns

Katharine Dommett and Luke Temple (2018)

Digital technology has changed the nature of political campaigns. This research analyses the 2017 digital campaign, including the emergence of satellite campaigns like 'Campaign Together', to explore how digital media is reconfiguring party-related engagement and campaign strategies. What are the implications for parties' organisational structures, practices and behaviour as well as public expectations of campaigning?

Party Leaders first television election debate (L-R) Nick Clegg, David Cameron, Gordon Brown, 15 April 2010, Manchester. ©Alamy / Homer Sykes

The media and the 2010 campaign: The television election?

Dominic Wring and Stephen Ward (2010)

The 2010 election was one of the most competitive campaigns of recent decades. What influence did the first ever leaders debates have on the campaign and outcome of the election? Did press endorsements make much difference to the campaign? And given the hype about an internet election did e-campaigning make any difference to the campaign?

Britain Votes 2019

In another extraordinary chapter in a series of dramatic recent contests, Boris Johnson's Conservative Party turned prolonged parliamentary stalemate into a decisive overall majority. The Conservatives' victory saw the demolition of much of Labour's 'red wall' of seemingly impregnable seats. This volume explains how and why this happened.

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Britain Votes 2017

Widespread assumptions of a Conservative coronation rather than a contest were confounded as Theresa May mislaid her majority and a hung Parliament emerged. The campaigns, policies and leaderships of the parties are analysed; the targeting of the youth and women's vote are assessed; and the parties use of traditional and digital media is explored.

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Britain Votes 2015

The outcome of this extraordinary general election surprised many analysts. This volume offers a detailed analysis of the overall result as well as the individual contests in each of the four nations. It provides a comprehensive assessment of the strategy, finance and performance of the parties, and explores key issues such as the economy and migration.

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Britain Votes 2010

This volume explores the ideas and fortunes of the main parties, discusses the impact of new campaign features, notably the leadership debates, and examines the key issues which featured in the campaign. How the Conservative-Lib Dem coalition was formed is explored, and there is analysis of whether coalitions are likely to be less exceptional in future.

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News / Parliament Matters Bulletin: What’s coming up in Parliament this week? 20-24 April 2026

The Prime Minister will make a statement on recent revelations concerning the security vetting of Peter Mandelson. The Foreign Affairs Committee may hear from Olly Robbins, the civil servant who headed the Foreign Office who was sacked last week. Foreign Secretary Yvette Cooper is also set to face oral questions from MPs. Legislative “ping-pong” between the two Houses continues on the English Devolution, Victims and Courts, Pension Schemes, Crime and Policing, Children’s Wellbeing and Schools, and Tobacco and Vapes Bills. The assisted dying bill reaches its final scheduled day of debate before the Session ends. There are general debates in the Commons on allied health professionals and on reform of the DVLA, and in the Lords on clean energy and rural communities and on cancer outcomes. The Joint Committee on Human Rights will question the Northern Ireland Secretary on the Northern Ireland Troubles Bill.

19 Apr 2026
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News / Dynamic alignment and Henry VIII powers: What will the Government’s EU reset mean for Parliament? - Parliament Matters podcast, Episode 139

A major “EU reset” bill could allow Ministers to dynamically align UK law with EU rules using so-called Henry VIII powers, raising fresh questions about Parliament’s role and scrutiny. We are joined by Professor Catherine Barnard to explore the trade-offs and implications. We also examine Parliament’s surprise block on Church of England governance reforms and ask whether shutting down Parliament for a two-week prorogation – when it cannot be recalled – is wise in an increasingly unstable world. Listen and subscribe: Apple Podcasts · Spotify · Acast · YouTube · Other apps · RSS

17 Apr 2026
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Submissions / Written Parliamentary Questions - Our evidence to the House of Commons Procedure Committee

The use of Written Parliamentary Questions (WPQs) is rising sharply. Since July 2024, MPs have tabled questions at unprecedented levels. By late 2025 MPs were tabling over 600 per sitting day, more than double the long-term average. WPQs are a cornerstone of parliamentary scrutiny, helping MPs obtain information, challenge government policy and put issues on the public record. But this surge raises important questions about how Parliament balances transparency and accountability with the practical limits of the system. The House of Commons Procedure Committee is now examining the issue and has just published our submission containing our latest data and analysis.

06 Mar 2026
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News / Will key Government bills pass by the end of the parliamentary Session? - Parliament Matters podcast, Episode 138

With the King’s Speech set for 13 May, attention turns to the end of the current parliamentary Session and the frantic “wash-up” period before prorogation, likely in late April. We assess which Bills can still make it through in the remaining sitting days. With major Lords amendments on issues including revenge porn, social media access for under-16s, court transcripts and AI safety, Ministers face intense pressure and possible concessions. We also examine the political stakes around the Chagos Islands Bill and the stalled Hillsborough Law. The episode also answers listener questions on parliamentary procedure and reform, before exploring the sharp rise in Written Parliamentary Questions and what it means for effective scrutiny in Westminster. Listen and subscribe: Apple Podcasts · Spotify · Acast · YouTube · Other apps · RSS

27 Mar 2026
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News / Who really decides Immigration Rules: Parliament or the Home Secretary? - Parliament Matters podcast, Episode 137

Who really controls immigration law when Ministers can rewrite key rules with minimal parliamentary scrutiny? Jonathan Featonby of the Refugee Council explains the Home Secretary’s far-reaching powers over Immigration Rules. We also discuss the Crime and Policing Bill, where amendments on AI and abortion highlight the challenges posed by rushed law-making and executive overreach. And we look ahead to the next phase of the assisted dying debate, as supporters in the House of Commons prepare for a renewed legislative push in the next parliamentary Session. Listen and subscribe: Apple Podcasts · Spotify · Acast · YouTube · Other apps · RSS

20 Mar 2026
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